Bosa

The collaborative OS for your shared life.

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Project Summary:

Bosa recently launched their paid tiers. They are working with Moxie for social media growth and conversions to their paid tiers.

Core Audience:

  • Busy millennial families

(New) 7.5.24 - Bosa 2.0 Landing Page

Your landing page for the new Bosa 2.0 test is live and ready for review. I built it as close to the original as possible so we could move quickly. The purpose is to get feedback from reviewers as priority over revamping copy and doing a lot of revisions on our end. You can view the page live here. Please note the links are not live, as this will be simply to get a reaction from testers during zoom calls. And also for your reference, This is a link to the video recording and transcript of interviews, which can be accessed via Google Drive at the following link : https://drive.google.com/drive/folders/1y5NvMa8fzb9ryIv26BISXWG8gxwI2nnZ?usp=sharing.

6.18.24 Dashboard Update

6.17.24 Content Calendar Ready for Review

Your next batch of social media content is ready for review. You can view the calendar and scheduled content here with the date beginning June 17.
Please remember the post will auto-post to avoid disruption of content during your review process. For the next calendar approval, we will have the review ready a week before content is scheduled. During your next meeting, we will discuss your updated dashboard, metrics and plan out upcoming strategies.

6.3.24 Meeting Recap & Next Steps

During our meeting we discussed the Dashboard metrics and in-person event strategy. In our next meeting, we will review the dashboard and updated content calendar. See Next Steps per the in person strategy below. You can view and share the detailed meeting AI recap here.

Next Steps for you:

  • Create code for Cincinnati ai week: CINCYAI
  • Create code for women’s founder dinner: supper club
  • Talk to organizers of the dinner to see if you can share the code with their community via email & social
  • Give Stephanie google analytics access
  • Give Stephanie product footage/messaging to highlight
  • In-Person Event Playbook:
    • recap of each event after its over (you can just send me footage, and I can put it together on my end and tag you as a collaborator on a Bosa post.
    • stories of quick videos while you’re there
    • connect any potential influencers with me to make campaign videos

6.2.24 Updates

Please see your updated social media dashboard, a few next steps and agenda for our Monday meeting below.

Dashboard Update:

Takeaways

  • Reach increased much more than expected (only partially from $5 boosted post)
  • Significant clicks coming from LI
  • Still in learning mode for most efficient content for clicks

Agenda for bi-weekly meeting

  • Dashboard Review
  • Update Dashboard with Internal BOSA KPIs: Please bring this data to the meeting
    • Current active trials
    • Total Users
    • Current Active Users
    • Revenue This Month

Important Next Steps:

5.24.24 Updates

Each month, you'll get 4 weeks of content to review and approve. Since you requested that we begin immediately rather than wait for approvals to get going, you'll notice the "Auto-Approved" label. This is meant to ensure that you don't have gaps in content due to waiting on approvals. To be clearer, any content not approved by the date of publish will be "Auto- Approved". Totally okay if you prefer to delay publish upon approval, just let me know and I can move all scheduled posts to drafts.

PRIORITY CONTENT: I highlighted a campaign video in the content calendar that I would love for you to take a look at first to approval or provide feedback.

WHAT I NEED FROM YOU: I created all content with b-roll videos and footage of my own. I'd love to incorporate you, EJ and product videos in the work. Please reference the following list to create the videos needed to do this:

B-Roll Video to Capture & Add to this folder: Both Founders Please!!

  • Product features you want to highlight
  • Walking in a nature setting
  • Walking down a busy street
  • Doing hobbies
  • Sitting and working on a computer
  • Playing with your kids
  • Driving
  • Talking with your spouse

5.17.24 Updates

Excited to get started! Please review the following baseline social media report. Note: Your TikTok had not been set up with analytics yet. I set this up and shoe

SCHEDULE CHANGE! I need to change our biweekly standing meeting from Wednesday's to Tuesdays. Does that work for you? I already updated the calendar invite for next week.

YOUR NEXT STEP: Review the report, insights and Q2 strategy. We will review everything in depth in our next meeting on May 20. See B-Roll list below for videos to drop in the drive folder for social.

Baseline Dashboard

This will be the central dashboard for the work we do together. This current dashboard will serve as a baseline from where we can observe progress.

Click for  full screen view.

A few things to note:

  • Tiktok data not included aside from followers
  • User Journey colors will be updated when we meet

Key Insights:

  • Story driven content featuring the founders performs best
  • LinkedIn reach is high despite no content
  • Account growth despite inactive accounts

Q2 Strategy & KPIs:

  • Focus on human stories over graphics and illustrations
  • Learn what converts the most on LinkedIn -- focus energy here
  • KPI Goals:
    • Boost reach - 50% (783)
    • Link Clicks - 5% of reach (39) -- *PRIMARY KPI
    • Free Trial Conversions - 40% of clicks (15)
    • Paid Conversions - 50% of trial users (7)

B-Roll Video to Capture & Add to this folder: Both Founders Please!!

  • Walking in a nature setting
  • Walking down a busy street
  • Sitting and working on a computer
  • Playing with your kids
  • Driving
  • Talking with your spouse

Project Documents & Links