Indie

Making independent work, together.

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Project Summary:

Indie is launching a digital home for freelancers to learn and connect with others in July. Moxie is writing 2 media pitches that Indie can use to get featured in media when they launch.

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Core Audience:

  • Aspiring entrepreneurs
  • Creatives & devs interested in freelancing
  • High achieving professionals seeking more job stability and autonomy

(NEW!) 7.1.24 Update -- Media Contact List + Project Complete

You can now review the media contact list here.
PROJECT COMPLETE! This concludes the project you hired Moxie to complete. Please email with any questions. I will reach out with a survey request in a week after you've had a chance to review the materials. Feedback is fuel! We'd appreciate it.

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6.24.24 - Update (originally emailed)

Hey Katy,

Thanks for providing me with this list.

You next steps are:

Let me know if you have any questions or if there's any other way I can help.

Stephanie

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(STILL NEEDS REVIEW) 6.7.24 Update -- Media Pitch (Story & Email) Ready for Review

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You can now review the media pitch here.
‍I focused on two different audiences (Web3 & Tech), with emails tailored for each. Please note the highlighted sections that I want to make sure you check out and provide feedback on. You can comment directly in the document.
Please note, the email will suffice in most cases to get an interview and the journalist will craft your story and expertise into a write up on the subject they want to cover. The article is for publications receiving submissions who want an already written article that they can publish. Both can be submitted on the convenient platform Qwoted.
Once you've reviewed, please book time with me (link at the bottom of this page) to discuss any revisions. I will send the media contacts once we've finalized the pitch. - Stephanie

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5.17.24 Update

Excited to get started! Please review the following headlines. Note, I separated them into 2 categories: one targeted at web3 publications, and one targeted at non-web3 publications and audiences.
YOUR NEXT STEP: Choose 1 headline in each category and provide feedback on the recommended publication target list. We will discuss this in our next meeting. Please schedule the meeting here.

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Headlines

Non-Web3 Audience Headlines:

  1. "The End of Job Instability? Why Indie is Gamifying Entrepreneurship for Everyone"
  2. "Tech Companies Have Fired Over 81,000 Workers in 2024: Indie Helps Them Never Look Back"
  3. "Why Indie Co-Founder Katy Jeremko Wants to Destroy the Myth of Job Stability"
  4. "Gen Z is Opting Out of the 9-5: Indie Co-Founder Katy Jeremko Thinks We All Should"
  5. "Move Over Gig Economy: Former DAO Indie is Poised to Usher in the Freelance Economy"

Web3 Headlines:

  1. "DAOs Fail at Scale: Indie Eyes Traditional Model to Provide Its Most Innovative Solution Yet"
  2. "This Former DAO Wants to Gamify Entrepreneurship and Make It More Accessible for Everyone"
  3. "After Hitting $1M in Revenue as a DAO, Indie Sets Out to Redefine Work Outside of the Web3 World"
  4. "Indie's Bold Move: From DAO to Scalable Powerhouse Redefining Work Beyond Web3"
  5. "Indie Co-Founder Reflects on $1M in Earnings as a DAO and Why She's Ditching the Model to Scale"

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Non-Web3 Reader Publications:

  • Forbes
  • Inc. Magazine
  • Fast Company
  • Entrepreneur Magazine
  • The New York Times Business Section
  • The Wall Street Journal
  • Business Insider
  • Harvard Business Review
  • Fortune
  • TechCrunch

Web3 Reader Publications:

  • Coindesk
  • The Block
  • Decrypt
  • CoinTelegraph
  • CryptoSlate
  • Bitcoin Magazine
  • CoinCentral
  • BeInCrypto
  • ETHNews
  • The Defiant

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Project Documents & Links

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