Your Startup
Launch Strategy,
Built in Minutes

Roy helps early-stage founders turn scattered ideas into a clear, strategic go-to-market plan with calendar integration.
  Start Free    

Most founders don’t know
how to market their product.

Even fewer have time to figure it out. And budget? Forget it.That’s why we built Roy—your shortcut to a launch strategy that actually works.No guesswork. No fluff. Just expert-backed moves you can execute right now.

How it Works

Let's get you launched, ASAP.

Step one: Answer a few questions

Tell Roy what kind of launch you're preparing for—new product, rebrand, funding round, or something big and bold.

Step two: Get your custom launch plan

In seconds, Roy generates a launch strategy backed by expert insights—tailored to your budget, timeline, and growth goals.

Step three: Launch ASAP

Whether you want to DIY, get coaching, or hand it off completely—Roy shows you exactly how to move from stuck to strategic.

Why “Roy”? -
The Godfather of Silicon Valley

Roy is named after Roy Clay—the legendary technologist known as the “Godfather of Silicon Valley.” He was a pioneer who broke barriers in an industry that wasn’t built for him, and still showed up to lead, innovate, and build. That spirit lives at the heart of this tool. Roy isn’t just an AI strategist—it’s a tribute to underestimated founders everywhere who are making their own space, their own way.

You’d pay thousands for a
strategist to map this out—
Roy does it in minutes, for free.

It’s not just AI—it’s Moxie’s years of launch strategy, founder insights, and marketing expertise distilled into one smart tool. Whether you’re bootstrapping or scaling fast, Roy gives you a launch plan that’s tailored, practical, and ready to execute.
Calendar-Ready Launch Plan
Strategy Backed by Real Founder Data
Personalized to Your Stage & Goals